Today, Ballreich Snack Food Company has announced it will purchase new machinery with assistance from a $25,000 JobsOhio Inclusion Grant that will allow it to continue to expand the 100-year-old business. Ballreich’s employs 75 people in Tiffin, at its plant at 186 Ohio Avenue.
The grant is being used to support Ballreich’s investment of $175,000 over the next year, which includes $100,000 in machinery and equipment costs and $75,000 in building costs. Ballreich’s worked with Tiffin-Seneca Economic Partnership and the Regional Growth Partnership in Toledo to secure the grant.
Ballreich’s started in 1920 by Fred and Ethel Ballreich, who famously came up with the term “marcelled” for the name of the waves in the chips based on the popular hairstyle of the time. Fred’s brother, Carl, and his wife Emma joined the company after working at the Chevrolet plant in Flint, Michigan. In April 2019, a group of local business people purchased the company. To celebrate its 100th anniversary, Ballreich’s announced three new flavors in July — Honey Butter, Sweet Thai Chili, and Smoked Cheddar.